Australia has become the first country in the world to ban the branding of cigarette packages. From next July, all packs will look like the one in the picture–they will be a deliberately unappealing olive green color, the brand of the manufacturer will be printed in a tiny, generic font (i.e. no trademarks) and the only images will be graphic health warnings. Thus the Australians are setting up an interesting, real world packaging test. What will happen when the new, generic packaging hits the shelves?
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Australias New Cigarette Law Bans