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	<title>VIVACHI</title>
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	<description>Total Brand Creation</description>
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		<title>What not to do in Branding</title>
		<link>http://www.vivachi.com/what-not-to-do-in-branding/</link>
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		<pubDate>Fri, 26 Apr 2013 14:03:51 +0000</pubDate>
		<dc:creator>Frederick</dc:creator>
				<category><![CDATA[Recent]]></category>

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		<description><![CDATA[Just like any other task, branding can be a challenge especially for a new product and much more so for a new company. The problem is not always in meager creativity but a combination of many factors. However, it is important to note that branding does not necessarily relate to the quality of your product, but the perception of the consumer towards your products. It is now countless times that I have favored a product just because I have used it for so long and created loyalty to the brand. This has blocked my mind to other alternatives and maybe this is the case for you too. So the important thing that you need to know is that perception is <a href="http://www.vivachi.com/what-not-to-do-in-branding/#more-'" class="more-link">more &#187;</a>]]></description>
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		<title>Illusion in Branding</title>
		<link>http://www.vivachi.com/illusion-in-branding/</link>
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		<pubDate>Fri, 26 Apr 2013 14:03:34 +0000</pubDate>
		<dc:creator>Frederick</dc:creator>
				<category><![CDATA[Recent]]></category>

		<guid isPermaLink="false">http://www.vivachi.com/?p=136</guid>
		<description><![CDATA[What you see and touch sometimes is not what you primarily think it is, especially in advertisement and branding. This is what constitutes a phenomenon whose purpose in that – to make you see what is not. This is called illusion. It is not hallucination or falling into a tantrum but a mental manipulation of your perceptive powers through your sense of sight. Illusion is a very fundamental aspect of branding. As mentioned in my previous article, branding involved your perception. This is what drives a consumer and mostly those who have loyalty on some products. Illusion also has everything to do with what you believe because it hits at the first sight. When branding a product or a company, <a href="http://www.vivachi.com/illusion-in-branding/#more-'" class="more-link">more &#187;</a>]]></description>
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		<title>Matching your Logo with the Right Color</title>
		<link>http://www.vivachi.com/matching-your-logo-with-the-right-color/</link>
		<comments>http://www.vivachi.com/matching-your-logo-with-the-right-color/#comments</comments>
		<pubDate>Thu, 18 Apr 2013 08:00:43 +0000</pubDate>
		<dc:creator>Frederick</dc:creator>
				<category><![CDATA[Recent]]></category>

		<guid isPermaLink="false">http://www.vivachi.com/?p=135</guid>
		<description><![CDATA[Being the symbolic representation of a brand or a company’s identity, logos have a forceful impact on consumer’s loyalty and impression. Whatever, logo you choose to go for, you will need a designer to work on them to give them an aesthetic value that is the hidden force of any logo or identity. Just as a national flag is identifiable from colors which in most cases represent a certain idea or theme, logos to can match the motto or theme of your company. When designing a logo, take keen interest in the color that you choose for them because colors have a lasting impact on your logo and to an extent the general performance of your company. Here are some <a href="http://www.vivachi.com/matching-your-logo-with-the-right-color/#more-'" class="more-link">more &#187;</a>]]></description>
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		<title>Color in Branding</title>
		<link>http://www.vivachi.com/color-in-branding/</link>
		<comments>http://www.vivachi.com/color-in-branding/#comments</comments>
		<pubDate>Thu, 18 Apr 2013 07:51:02 +0000</pubDate>
		<dc:creator>Frederick</dc:creator>
				<category><![CDATA[Recent]]></category>

		<guid isPermaLink="false">http://www.vivachi.com/?p=134</guid>
		<description><![CDATA[You pay great emphasis on color when you buy clothes, cars and even when you paint your house. Part of the reason or completely the reason for this emphasis could be the effects that colors have on the things you adore. For example, painting a house is not obligatory and does not in any way make it less of a house. However, you do not want to take chances on the aesthetics of your house because beauty complements everything. This is the very philosophy that has driven and continues to take center stage in branding, a philosophy that has great effect on success and failure of color in branding. Color complements branding in various ways including the following: Color is <a href="http://www.vivachi.com/color-in-branding/#more-'" class="more-link">more &#187;</a>]]></description>
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