Developing Your Online Business Brand Transformation
Many award programmers recognize the launch of new brands and the promotion or ongoing protection of existing brands, but these awards are the first to celebrate rebranding and brand change. Founder of Transform 2010 and publisher of Communicate, Andrew Thomas, said “There is so much at stake in the rebranding process. In some cases, up to 60% of a commercial group’s value might lie in the brand, and with any organization the brand will be at the heart of its reputation.
Any process that might appear to take an organization in a different direction carries huge risks, so the process of explaining the importance for change to all the stakeholders, from customers to employees, suppliers to investors, cannot be taken lightly. We felt that this practice was not properly benchmarked or recognized, and the professionals who often achieve outstanding results are rarely acknowledged for their work. Our awards will create an industry-wide benchmark, as well as giving teams the recognition they deserve”
The next step to redemption would be to rename the 70.3 mile races. I have no bone to pick with these races. In fact, I love this distance and do them myself. But a 70.3 is just not an Ironman. I am not inside the business of naming events, but I’d recommend applying the same logic implemented for the 5150 series. Call it one thing totally diverse and tie inside the master brand in some passive way. Either way, or I’ll say it again, uncover a brand new naming convention for the reason that 70.3 miles only isn’t an Ironman.
The Ironman brand is all grown up and lives far away from it really is Hawaiian roots. Admittedly there is a fine line between employing the brand to promote the sport and damaging it by means of miss-steps and overexposure. Hopefully, the 5150 series is the get started of a proper solution to manage such a coveted name.