Just like any other task, branding can be a challenge especially for a new product and much more so for a new company. The problem is not always in meager creativity but a combination of many factors. However, it is important to note that branding does not necessarily relate to the quality of your product, but the perception of the consumer towards your products. It is now countless times that I have favored a product just because I have used it for so long and created loyalty to the brand. This has blocked my mind to other alternatives and maybe this is the case for you too. So the important thing that you need to know is that perception is more »