When to change an aging brand usually poses problem to many manufacturers. The increase in consumers’ demands and the unending competition among various companies also cause the need for brand transformation. A good manager must know the choice and demand of the consumer. Taste changes with time; hence consumers always want the latest as regards a product.
Brand transformation is very essential to any industry that wishes to always satisfy his customers. Brand transformation is the combined effort of the customer service department, public relation department and the production department. The public relation officers are the closest to the need of the consumers; hence, they must be aware of the latest brand of any product.
Also, it is incumbent on the production personnel to know about how to transform the old brand to the latest brand. There should be a committee set up to undergo additional training so as to have the technical know how about the new development of the brand.