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Why You Should Consider Transforming Your brand

Frederick : June 23, 2013 4:15 am : Recent

With their eyes focusing on the customer, marketers will do everything to create a good impression on the customer. This would therefore mean that their main goal is to attract a potential customer to believe that they have the best product that they need. Due to the increased knowledge on how to take advantage of the illusion of their customers, most businesses have considered transforming their brand. This they intend to do through various methods. For this reason there has been intense competition especially among goods that are closely related. You probably might be thinking on the same thing and maybe you have actually incurred some losses because of fierce competition from a re branded product. If so, consider the following reasons for transforming your brand.

Breaking Loose the Monotony

Although a wide majority of consumers has some loyalty for some goods, they are not so rigid to change. Once they try a new product for whatever reason, they might identify some positive change in the product. When this happens and it happens they the consumer had loyalty for your product, then you will be on the losing end. You therefore need to break the monotony of product loyalty. You can achieve this by transforming your brand. As a matter of fact, it takes minimal change on the product for a consumer to see a change in the product. This could include changing the packing of products and color. However, the quality can be retained.

Marketing

Brand transformation is a perfect method of marketing. Although other methods might be effective in marketing, brand transformational is a comprehensive boost of your marketing. This is so because it has an effect on the eye of the consumers.

To Attract a New Target Group

Transformation of a brand might attract a new group of consumers. Those customers that you might have overruled in your previous brand might just be accommodated by your transformed brand.

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Prior To Branding

Frederick : June 23, 2013 4:07 am : Recent

Before you undertake a certain change on your business especially those that have effects on your products, there are decisions that you need to make. Among these decisions, you will include those of branding, transformation of a brand and better yet introduction of a new product to the market. You will have to understand that branding is aimed at consumer. This should therefore make it a sensitive area that will require prudence, urgency and tact. Prior to these decisions, take into these factors into consideration.

Target Group

Your target group is the group that you aim to sell to. It is the one that determines you production based on what they prefer. In other words, they are your boss, but worse that your boss, they do not understand your inner operations and challenges. This means that they will take nothing but the best. This brand that is the best needs to be handles with care to have a lasting and inviting impression on the consumers. To get the liking of a certain target group, you need to study the market, especially the demography of the market. Once this is done, you might need to be flexible and to adjust the brand with the preference of the target group.

Cost

Branding can be partial or comprehensive. Partial branding changes or alters some aspects of the brand while the comprehensive one has an ultimate and an all round change of the brand including the ingredients. Whatever brand transformation you intend to implement, it would be prudent to pay attention to the cost implication on the product and its possible effect on the profits of the product. Brand transformation especially the comprehensive on might be so expensive that it greatly affects the performance of the product in the market.

Competitors

Since branding is very important is product differentiation especially for rival products. You should be very observant to avoid using your competitor’s designs and avoid legal battles. Be original and realistic.

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What not to do in Branding

Frederick : April 26, 2013 2:03 pm : Recent

Just like any other task, branding can be a challenge especially for a new product and much more so for a new company. The problem is not always in meager creativity but a combination of many factors. However, it is important to note that branding does not necessarily relate to the quality of your product, but the perception of the consumer towards your products.

It is now countless times that I have favored a product just because I have used it for so long and created loyalty to the brand. This has blocked my mind to other alternatives and maybe this is the case for you too. So the important thing that you need to know is that perception is key in branding.
If you have tried branding, renaming and designing your brand with no considerable success, then look whether you have been doing these mistakes:

We are popular

You probably do not push harder enough because you feel you are the “big boys” in the industry? Be careful this might be lethal. Realize that there is always new blood in your industry trying twice as hard as you. Having been on the business for 10 years and think that every consumer knows you is a façade. Be cautious and try to make your brand as original as the first time a consumer saw it.

Aiming at the wrong Audience

Your company produces cameras and you advertise your new brand aiming at the blind? Pack and GO! Your audience is you reason for branding in the first place. Do not waste your time and more so your money branding and advertising to people who do not care. Do your research on your market and aim only on the right people.

It is a small company

Underrate yourself and the consumers will too. It is erroneous to think that you can battle it out with already established brands just because your company is two weeks old. They all started from somewhere and probably they were not the first.

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Illusion in Branding

Frederick : April 26, 2013 2:03 pm : Recent

What you see and touch sometimes is not what you primarily think it is, especially in advertisement and branding. This is what constitutes a phenomenon whose purpose in that – to make you see what is not. This is called illusion. It is not hallucination or falling into a tantrum but a mental manipulation of your perceptive powers through your sense of sight.

Illusion is a very fundamental aspect of branding. As mentioned in my previous article, branding involved your perception. This is what drives a consumer and mostly those who have loyalty on some products. Illusion also has everything to do with what you believe because it hits at the first sight.

When branding a product or a company, advertisement becomes a key pillar. This is what creates illusion on most consumers. While advertisements are not always true, they are very successful and the unfortunate or fortunate thing about them is that most people who get hooked know that whatever happens in an advert is fallacious.

Now that you want illusions to work to your advantage, there are things that you should do to outsmart your competitors because almost every serious branding involves advertisement. One of those things is to be selective on people who do this advertisement for you. The in trend today is the use of celebrities. The target groups being young people especially teenagers, celebrities have them hooked in attempts to be like these celebrities. An advert showing John Cena a famous U.S wrestler holding two beautiful young ladies after sipping sprite or Coca-Cola will have his fans on canteens for the soda.
Branding can also be in pricing. There are consumers who will only go for expensive products because they perceive and believe that expensive is good. This might be an advantage to you and a good motivator to improving the quality of your goods. It is an illusion that expensive products and services are always good.

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Matching your Logo with the Right Color

Frederick : April 18, 2013 8:00 am : Recent

Being the symbolic representation of a brand or a company’s identity, logos have a forceful impact on consumer’s loyalty and impression. Whatever, logo you choose to go for, you will need a designer to work on them to give them an aesthetic value that is the hidden force of any logo or identity. Just as a national flag is identifiable from colors which in most cases represent a certain idea or theme, logos to can match the motto or theme of your company.

When designing a logo, take keen interest in the color that you choose for them because colors have a lasting impact on your logo and to an extent the general performance of your company. Here are some tips on wise selection of colors to match both your logo and company’s theme or motto.

Match your products with the color of your products

Most businesses have a color that identifies them. For example if you have a milk processing company. It would be very unfortunate and unlikely to use some colors like black and red for your company’s logo. Just like milk and its associate products like cheese and cream, you can go for white and some shreds of yellow. Colors make your customers connect with your products.

Match your drawings and labels with the products

Sometimes it is important to have some drawings in the logo or business card. As creative as you wish to be, do not go overboard by introducing a drawing, picture or label that is a complete mismatch with your products. A Bakery is expected to have a cake, paste or a chef craftily drawn on a logo, a car service company with a tool box or a car on the logo. However, it is a complete disaster to have a cat drawn on a hotel logo.

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Color in Branding

Frederick : April 18, 2013 7:51 am : Recent

You pay great emphasis on color when you buy clothes, cars and even when you paint your house. Part of the reason or completely the reason for this emphasis could be the effects that colors have on the things you adore. For example, painting a house is not obligatory and does not in any way make it less of a house. However, you do not want to take chances on the aesthetics of your house because beauty complements everything. This is the very philosophy that has driven and continues to take center stage in branding, a philosophy that has great effect on success and failure of color in branding.

Color complements branding in various ways including the following:

Color is Emotive

Consumers are driven by so many things, one of them being emotion. Emotions have very forceful impact on a certain company, brand or product. Nostalgia, pride and affection are the feelings that bear propelled by color. Foe example, it is widely believed that yellow stimulates happiness and joy, red insinuates passion, danger and love, white invites peace and serene while blue stands for dullness. With this knowledge, you should be able to match the kind of products you deal with, with the right color that will work in your favor. Some products like rose flower have their own color that is very typical of the emotion that it represents. i.e. passion and love.

Color helps you to stand out

It is very easy to identify a popular brand like Coca cola from other brands of its type just because of the color. Choose a color that is completely opposite of what your competitors go for. This way, you will be able to stand out and be noticed as different.

Color invites

Just like insects get attracted to a particular flower by its color, people get attracted to products through colors. Therefore, choose a color that is convenient for your product depending on your own digression.

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Creating an Outstanding Trademark

Frederick : March 19, 2013 8:56 am : Recent

People venture into business for varied reasons, depending on their motivation. For whatever reasons that they may have, the bottom line is that they are out to make profit. This then means that there has to be a well planned marketing strategy. Business analysts have identified trademark to be very crucial for any business that aims at maximizing its profit.

In as much as a trademark is very important, the process of creating one should be handled with care because of the legal issues that any mistake might attract. This article highlights some of the things that you should avoid whenever you think of creating a trademark.

Dodgy Alteration of Common Trademarks

This is a “clever” way of doing things for those who lazy creativity. Not only is this behavior illegal but also cannot be registered. This can happen if you try to misspell some common trademarks. For example, instead of writing “Apple,” you write “Apo” or you produce computers and other electronics with the name “Toshib” which you derive from “Toshiba.” Another tempting pitfall that you can find yourself in, is when you tray using already established names just as they are, but with you brief creativity. For example, Nokia and Samsung are respected companies; it is therefore possible that you would wrongly want to associate yourself with them by naming your products “Nokia Shoe polish” or “Samsung Juice.”

Vulgar

This is the use of words, expressions or symbols that are obscene, malicious, hurtful or abusive. Its is typical of people to us swearing words these days. It is not good for any business.

Surnames and Proper Nouns or Descriptive words
Do not use names of people especially surnames and geographical names. Nairobi, Mumbai or New York cannot be registered as trademarks. As mouthful as “Jeffery Dry Cleaners,” might sound, it cannot be registered as a trademark because Jeffery is a surname, in addition, the proceeding words already describe the king f business it is.

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How to Create a perfect Trademark

Frederick : March 19, 2013 8:49 am : Recent

A trademark is a symbol, word or a phrase that helps to make your products identifiable by uniquely standing out. This is very important to every business person especially with the consideration of the fat that some market trend are determined by product royalty of some customers, which is probably the wish of prudent business people that their trademark with be chosen by customers.

The previous article dealt with some of the things to avoid when creating a trademark. This one focuses on the things that you should not avoid when doing the same.

Use Imaginative and Invented Symbols and Words
This is probably the best way to avoid confrontations and legal battles. Invention is the creation of something that was not there before, this id very different from conforming or changing some word for your convenience. Those words that have been invented do not appear within the lexicon or vocabulary of any language, for example, “Nokia” or “Sony.”

Use Words of Living Things

While this may not be an invention and neither can it be considered too creative, it serves a good deal in remembrance. People tend to remember things that they have seen and can associate themselves with. However, take care not to have a trademark of animals and plants that people detest. For, example Apple, Orange, Tiger and Rhino are good example of trademarks, however falling within the domain of animals, it might not be a good idea to settle for “snake”, “cobra”, “marijuana” or snail as a trademark because many people might not feel at home.

Use Associative Words

When you settle on a trademark, make sure that your products match with the trademark. For example a trademark like Microsoft which is a combination of “Micro Computer” and “Software,” works well for computer programs because common sense dictated that. However, using a trademark like “Rose” which connotes or insinuates beauty, elegance and sweet smell for products like toys, shoes and farm equipment is a complete miss.

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Importance of Logos

Frederick : January 24, 2013 3:17 pm : Recent

We all have come to love adore and associate ourselves with a product. You feel satisfied by using a certain product than another not because your choice is very effective or any cheaper, in fact it might be equally expensive. A product is rooted down your heart and moves you whenever it is mentioned. One of the most effective ways that a company keeps you on toes and to accelerate your urge to use that product is trough branding. Logos have been identified to be the effective in branding.

A logo has been said to be a small advert for a company. It is the representation of a company through an icon or a mark. This article concerns itself with the importance of logos to a company.

Importance of a Logo

Identity: It is very easy to pick out products from coca cola, Facebook and MacDonald from a list of hundreds of logos. Not because that these companies are old, big and established which is true, but just from their logos. As mentioned earlier, logos are small representation or advertizement of a company’s products.

Memory: I bet there are instances when you have gone shopping for something which you could not put your finger on. Fortunately enough you took notice of a logo or you knew the company’s logo. Logos serve to remind us of products of a certain company. This is very healthy for a company, it boosts sales and identity of a company.

Standing out

Logos enables your product to stand out and be identified among many logos. One of the fundamental importance of branding is to differentiate products of one company from those of another. This is perfectly achieved by a logo. The uniqueness of a logo is its strength is selling out. It is therefore very important to create a logo that has unique features in order to stand out best.

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Importance of Branding

Frederick : January 8, 2013 5:34 am : Recent

BRANDING

Identity is one thing that is so crucial not only for human beings but also for business; it is like the personality of a human being. This is exactly what branding achieves for business. Branding is the process by which businesses come up with a name, sign or design or a blend of all these for the sole purpose of identifying their goods and services. Branding therefore means the attempts of differencing the goods and services of one seller from those of their competitors. A question still remains- Does branding has any further importance in a business?

Creating an Emotional attachment with Customers

A strong brand goes a long way in gluing you to your customers. Not once or twice you preferred a product to another just because you are used to it. This means that you trusted the product that you preferred on the basis that you know that product and love it. However, if you gave the other product that you did not but a chance, probably, you could have noted that that product was just the same as the one you preferred if not better. This tendency of sticking to that one product that you fell in love with long time ago and becoming numb to new products is called product loyalty. This loyalty is an emotional and psychological attachment to a product that can only be created through well researched and strategized branding.

Small and New Businesses

No matter the size or age of a business, competition still exists in all types of business. Therefore, no matter the size of your business you still need a brand. The case is more so here because branding tries to identify that unique thing that can set your product at a higher ladder than those of your competitors. This means that branding determines the cost, packing and marketing strategy of you business.

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How To Create a Brand

Frederick : December 18, 2012 6:34 am : Recent

HOW TO CREATE A BRAND
Owning a brand is very important to a company. However, it is not just any kind of brand that creates a good image to the customers and any serious business person knows what that means to the future of their company. What this means is that one has to be cautious and selective when creating a brand.
With a good definition of a brand, you will be better placed to understand the ins and outs of creating a brand. Here are some ideas and considerations in creating a brand.
Have a clear definition for your business and Brand
Failure to give enough details about your brand and undertakings of you business is a failure in branding. A brand ought to induce some perception in the minds of your customers; therefore with clear definitions then you brand is sure to do just that. For example, if you own a bakery, probably your promises to potential customers about your products might include
1. Delicious cookies
2. Nutritious wholesome cakes for the whole family
3. Timely delivery on the door step
With these details, the brand you create should narrow down to something like delicious and nutritious cakes at your door.
Aim at Product Loyalty
Product loyalty is one of the effective ways of making sure that you have won the heart and mind of your customers. Although this may not be an easy task, it is a worthwhile undertaking. Product loyalty is the situation where customers have completely favored a product despite having other alternatives that might be having an added advantage over the one they choose. This loyalty is achievable through a very strong emotional attachment to the products. Creative and well thought advertisement is good recipe for creating this loyalty.
Stay vigil with your brand
Unscrupulous competitors are always on the go to snatch anything that you create, in order to liken their products with yours to at least confuse your customers to favor them. You should therefore be very watchful to prevent such “parasites.”

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Brand Transformation

Frederick : December 12, 2012 8:25 am : Recent

BRAND TRANSFORMATION
There are different factors that determine the increase and decrease of the sales margins of a product. While companies may spend heavily on advertising agencies trying to boost the image of their products, there is one truth that most people increasingly embracing. This truth is that customers do not buy based by logic but rather by emotions. It is for this reason that the question of branding and brand transformation is of paramount importance to any company interested in increasing its profits. A brand is a physical, emotional or psychological feature that identifies a product of a certain company and makes it stand out from the rest.
Brands can be represented by different things like: words/name, symbol, caricature, color, shape and logos. There are even other peculiar ones like scent and taste. Of all these, logos is the widely used. For example the word Coca-Cola is a brand name representing brands produced by the Coca-Cola Company while an apple is a symbol use by Apple Company that produces electronics.
The term transformation coins different things to different people. In this connection brand transformation may be understood to mean the efforts to alter, change the form or the appearance of something. Transformation should not be mistaken to mean the change in the ingredients of a product. Although this change may be necessary as a move to promote a product, brand transformation is in a completely different area. As mentioned earlier, a brand has an emotional attachment to the products of a different company.
Consumers may develop product loyalty towards a product or dislike a product just on the basis of the brand used. This raises the question of the need of having a transformation on a brand in the first place. Brand transformation may be done for different reasons, some of these being:
1. For promotion
2. To scare away any potential competitors
3. To strengthen the emotional, psychological relationship with customers.
Branding is therefore a sensitive aspect in the marketing of a product as well as the general image of a company, and it should be handled cautiously.

BRAND TRANSFORMATION
There are different factors that determine the increase and decrease of the sales margins of a product. While companies may spend heavily on advertising agencies trying to boost the image of their products, there is one truth that most people increasingly embracing. This truth is that customers do not buy based by logic but rather by emotions. It is for this reason that the question of branding and brand transformation is of paramount importance to any company interested in increasing its profits. A brand is a physical, emotional or psychological feature that identifies a product of a certain company and makes it stand out from the rest.
Brands can be represented by different things like: words/name, symbol, caricature, color, shape and logos. There are even other peculiar ones like scent and taste. Of all these, logos is the widely used. For example the word Coca-Cola is a brand name representing brands produced by the Coca-Cola Company while an apple is a symbol use by Apple Company that produces electronics.
The term transformation coins different things to different people. In this connection brand transformation may be understood to mean the efforts to alter, change the form or the appearance of something. Transformation should not be mistaken to mean the change in the ingredients of a product. Although this change may be necessary as a move to promote a product, brand transformation is in a completely different area. As mentioned earlier, a brand has an emotional attachment to the products of a different company.
Consumers may develop product loyalty towards a product or dislike a product just on the basis of the brand used. This raises the question of the need of having a transformation on a brand in the first place. Brand transformation may be done for different reasons, some of these being:
1. For promotion
2. To scare away any potential competitors
3. To strengthen the emotional, psychological relationship with customers.
Branding is therefore a sensitive aspect in the marketing of a product as well as the general image of a company, and it should be handled cautiously.

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Importance of Brand Creation

Frederick : December 1, 2012 4:06 am : Recent

This is important because most Internet users rely heavily on these rankings. Brand creation or brand revitalization is not a function of mere graphic design. It’s far more fundamental and requires a holistic approach in understanding category, consumers, market dynamics and eventually how the brand is going to connect with various stakeholders. Even those who are knowledgeable about SEO may have difficulty executing their SEO strategies to produce the desired effect.
Therefore, taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. This is important because most Internet users rely heavily on these rankings. The concept of branding in India is yet to evolve. Unfortunately there are many design companies some large and many small firms that are providing brand consultancy and design without the understanding of the strategic implications. I believe that experience in managing and building brands through effective communication and advertising is a good foundation for creating and developing brand strategy and design.
Brand creation or revitalizing has to provide for a meaningful handle to the brand management team and the advertising agency to develop and narrate stories. The search engines, Google, essentially, has many websites to index, so they See changes you make can only have an impact on the search when Google itself can update its index. However, if your website doesn’t make it to the first page or even the second page, it’s unlikely you’ll receive a great deal of website traffic from visitors who use search engines. Hiring a See expert or an SEO service company to do something for your website that you cannot grasp is not a smart idea. For one thing, you won’t even understand what you’re getting out of the deal. Real search engine optimization is not instant, it will require some time to kick in and take effect

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Importance of Brand Creation

Frederick : October 5, 2012 8:17 am : Recent

This is important because most Internet users rely heavily on these rankings. Brand creation or brand revitalization is not a function of mere graphic design. It’s far more fundamental and requires a holistic approach in understanding category, consumers, market dynamics and eventually how the brand is going to connect with various stakeholders. Even those who are knowledgeable about SEO may have difficulty executing their SEO strategies to produce the desired effect.
Therefore, taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. This is important because most Internet users rely heavily on these rankings. The concept of branding in India is yet to evolve. Unfortunately there are many design companies some large and many small firms that are providing brand consultancy and design without the understanding of the strategic implications. I believe that experience in managing and building brands through effective communication and advertising is a good foundation for creating and developing brand strategy and design.
Brand creation or revitalizing has to provide for a meaningful handle to the brand management team and the advertising agency to develop and narrate stories. The search engines, Google, essentially, has many websites to index, so they See changes you make can only have an impact on the search when Google itself can update its index. However, if your website doesn’t make it to the first page or even the second page, it’s unlikely you’ll receive a great deal of website traffic from visitors who use search engines. Hiring a See expert or an SEO service company to do something for your website that you cannot grasp is not a smart idea. For one thing, you won’t even understand what you’re getting out of the deal. Real search engine optimization is not instant, it will require some time to kick in and take effect

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Voltage Transformer: Treat With Care

Frederick : September 20, 2012 4:54 am : Recent

Constant voltage transformer is an extremely valuable commodity in today’s date for households and industrial units. Why? Because it ensures regulated power supply to all the electric and electronic appliances. A constant voltage transformer restricts the transfer of energy to short circuit and zero voltage but approaches infinite energy and voltage as the load resistance move towards infinity (an open circuit). Constant voltage transformer, it must be understood, has endless output impedance in parallel with the source.
A significant proportion of Falken’s revenues come from the repeat business, which provides relatively consistent sales from year to year. An acquisition or two for 2012 is likely, consistent with the company’s strategy of acquiring production facilities adjacent to its own to favor faster-growing, higher-margin lines of business. Falken’s major presence in Europe makes virtually any coherent product or line an instant success, and the company is playing that advantage in encouraging and developing its discussions with US, Canadian and Mexican based smaller manufacturers that can greatly benefit from instant global distribution, and provide the company’s existing conceptions with an entry point to the NAFTA community.
Their significance can be judged from the fact that they are increasingly being utilized for the purpose of metering and protection in high-voltage circuits.
Constant voltage transformer cut-off any extra load to the appliance than what it can take. It therefore keeps a tight vigil on the electricity supply to the appliances and protects them from potential damage which can be caused due to voltage fluctuations.
It should also be seen that one purchases only branded transformers. Since a substandard purchase might save a bit of money in short run but they won’t serve the purpose in the long run. Remember, any damage to your expensive laptop or iPod because your transformer could not maintain the constant supply of electricity flow to these appliances, would definitely be a disappointing sight. So avoid such situations at any cost.

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